Advertising vs. Marketing

Psychology of Consumers

Marketing and Advertising are often viewed as the same. If you want to run a business, you must know there is a fine line between the two. Advertising is a part of Marketing. Marketing is the complete conceptualization of your brand. Marketing consists of researching, designing, advertising, selling and networking. Advertising, on the other hand, is a component of the marketing process. Advertisements are used to convey the message a brand represents or to promote a particular product. 

Advertising is an essential component of a business marketing strategy, but sometimes the most expensive. Advertising constitutes sending the message across the public about your brand or product. Once data is collected, information can be used to create the perfect target audience, which will require various strategies. A good strategy plans where ads will be placed, the timing, frequency, and location of targets. In the past, ads were most effective on television and the radio, but now there is a new beast called social media.  

The best way to understand complex concepts is to create analogies. Think of marketing as a cake. If you piece of the cake is missing, the cake will not be the same. Advertising is just a piece of the cake. The other pieces would be the research, product designing, planning, pricing, networking, sales, etc. 

All these components could work independently, but collectively they work towards a bigger goal. Marketing is about hooking a consumer to sell a product and build a company’s reputation in a specific market. Marketing is a marathon. The process involves many tasks that require years of research, risk, and trials. Research is the hardest part of marketing because it requires a scientific understanding of the human mind and behavior.

Many brands often confuse advertising with marketing. Rather than spending unnecessary money on branding a product, smaller brands should invest money and time in communicating with the accessible consumers. This will build a strong emotional connection, creating a desire for long-term loyalty. Educating the consumers also helps because it shows credibility. Smart marketers are aggressive in approach rather than passive. They provoke the consumers' minds by prompting them to do something, rather than just making them knowledgeable of the product.


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